Sr. Associate Marketing Manager, Paid Media

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE. Position Overview: As the Senior Associate Marketing Manager, Paid Media, you will lead the development and execution of media strategies that drive brand growth, customer engagement, and retail performance. Working across Polaris teams and external agency partners, you’ll activate multichannel campaigns spanning paid search, display, social, programmatic video, email, SMS, and direct mail. You’ll translate business objectives into integrated media recommendations while ensuring investments are accurately executed, optimized for performance, and measured against defined objectives. This role offers ownership of media strategy and measurement across multiple campaigns and stages of the customer lifecycle.

• Lead the development and execution of integrated media strategies aligned with business objectives, product priorities, and customer needs.
• Manage the day-to-day execution of campaigns across multiple platforms and provide optimization recommendations to the media agency.
• Lead cross-channel reporting and analytics, deriving insights and actionable recommendations from campaign tests and performance results.
• Present campaign findings and recommendations to leadership and peers to support continuous improvement in channel performance.
• Develop tactical campaign designs and measurement plans that maximize customer engagement, campaign insights, and marketing key performance indicators.
• Partner with the media agency, cross-functional teams, and marketing analytics teams on campaign setup, testing, audience structures, asset trafficking, and tag management.
• Ensure campaign investments are executed accurately, optimized for performance, and measured against business objectives.
• Monitor media trends, new capabilities, and emerging opportunities to strengthen media performance. Desired Competencies:
• Data & Analytical Literacy: You interpret data, metrics, or reporting to inform decisions, identify trends, and measure outcomes relevant to your role.
• Collaboration: You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives.
• Technical / Functional Expertise: You apply the required technical or professional knowledge to perform your role effectively and stay current within your area of expertise.

• Four-year degree in marketing, business, or a related field required.
• At least five years of experience in media strategy, digital marketing, or a related field.
• Experience implementing paid search, display, social, and video campaigns from start to finish.
• Intermediate to advanced experience with personalization and data-driven dynamic content, including delivering different content to different audiences.
• Experience with customer data platforms, demand-side platforms, data management platforms, supply-side platforms, third-party data, pixels, and ad servers.
• Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.
• Ability to use critical and strategic thinking across a variety of marketing use cases and identify forward-looking media activation opportunities.
• Ability to navigate ambiguity, define work direction, and self-manage timelines and deliverables based on agreed-upon priorities.
• Ability to lead internal and external meetings and clearly articulate solutions that support business goals.
• Strong communication, interpersonal, organizational, time-management, and attention-to-detail skills.
• Familiarity with customer acquisition goals and a demonstrated interest in powersports, its customers, and the supporting lifestyle.

• Experience with Google and Meta strongly preferred.